Product Marketing Manager (B2B Payment Platform)

Bengaluru   |   Full Time

XFlow is building cross-border payments infrastructure that provides businesses access to global markets, starting with those in India and subsequently other parts of South & South East Asia. We are enabling users to accept and payout money globally in a simple, reliable, compliant, transparent and financially compelling manner.

As a Product Marketing Manager at XFlow, you will play a crucial role in developing and executing marketing strategies to drive the success of our products in the market. You will work closely with cross-functional teams, including product management, sales, and design, to create and implement effective go-to-market strategies that generate awareness, demand, and sales revenue. Your expertise in understanding customer needs and market trends will be instrumental in positioning our products and driving customer adoption.


  • Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).

  • Responsible for execution of the approved marketing calendar.

  • Collect and report data on the efficacy of the different marketing campaigns.

  • Work with partners (visual designer, content writer, etc.) to develop the required collateral.

  • Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.

  • Occasionally, represent XFlow at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

  • Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.

  • Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.

  • Should/could have worked either for a product principal or an advertising agency.

  • B2B marketing experience is a definite plus. 

Skills/Other Requirements

  • Native-level verbal and written English language proficiency.

  • Willingness to regularly, if not daily, work from the Bangalore office. 

If you meet the requirements and are excited about the opportunity to work with a dynamic team in a growing company, please submit your resume, cover letter, and writing samples for consideration.

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